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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01787_Field_OMMC T15.txt
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1996-04-10
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653b
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14 lines
way the book behaves. By the time you put the film
on TV now it has the effect of television. It doesn’t
have the effect of film anymore, and so on and so
on. So to begin with they’re missing the point.
They’ve lost all touch with the way these forms
work on people.
The next cry that you hear along with violence and
the content and so on is, “Well, radio is neither
good nor bad in itself. It’s how you use it that
determines whether it’s good or bad.” And that’s
another mating cry of media morons. It has
nothing to do whatever with use. In fact, the user
is the content and to say that a medium is neither